London is a city that thrives on its diversity, history, and charm—and while the big sights like Buckingham Palace and the London Eye draw the crowds, there’s something magical about experiencing the capital like a local. Staying with us at the centrally located Euston Square Hotel, you’re perfectly positioned to enjoy a London day packed with character, culture, and a few well-kept secrets.
Start your day with a proper breakfast at Gest, that’s a must! Then take a morning stroll through Bloomsbury—a leafy neighbourhood known for its literary history. Virginia Woolf, E.M. Forster and other members of the Bloomsbury Group once lived and worked here. Be sure to stop for a quick coffee and maybe a pastry at Store Street Espresso, a favourite among locals, and check out the boutique shops along this quaint tree-lined street.
Don’t miss Russell Square Gardens, a tranquil spot that offers a quiet respite from city buzz. Just a few minutes away is the British Museum—free to enter and home to an astonishing collection of artifacts including the Rosetta Stone and the Elgin Marbles. Even locals pop in for a wander now and then, though be aware entry can be slow at peak times.
From the museum, wander west into Fitzrovia, where elegant Georgian streets give way to stylish boutiques and independent galleries. Head to Charlotte Street for some casual people-watching and another taste of London’s café culture.
As lunchtime rolls in, continue your walk to Soho—a lively, character-packed district full of local eateries. Skip the tourist traps and join Londoners at places like Dishoom Carnaby for an Irani-inspired lunch or grab a box of bao at Bao Soho—both places are beloved by locals for good reason. Just follow your nose for the latest new opening – so many delicious options!
After lunch, make your way west towards Covent Garden, but take the scenic route through Seven Dials. This hidden-in-plain-sight spot is a nexus of seven streets filled with indie shops, theatres, and quiet courtyards. Grab a coffee from Monmouth Coffee Company before exploring the quirky shops or catching some live street performers.
If the weather’s fine, walk south to Embankment Gardens or the South Bank via Waterloo Bridge for panoramic views of the Thames. Locals love the South Bank for its riverside walkways, book markets under Waterloo Bridge, and contemporary art at the Hayward Gallery. Spending some time beside the Thames is a must!
As day turns to evening, catch sunset views from Primrose Hill—walkable from us at Euston Square Hotel. It’s where locals head for sweeping views of the city skyline and some much-needed green space.
For dinner, try Coal Drops Yard in nearby King’s Cross, a redeveloped industrial space filled with cool eateries of all varieties, from tapas to gourmet burgers, or indeed why not join us at Gest and really explore our menu?
Finish your local day with a pint at The Albany or The Euston Tap, both within walking distance of your hotel. These spots offer different takes on the London pub experience, but without the touristy fluff.
From hidden gardens to local eateries and scenic viewpoints, spending a day in London like a local is all about embracing the everyday magic. The city reveals its soul to those who slow down and explore—one neighbourhood at a time.